DynamicBrain Launches BrainHQ for CARP Members

DynamicBrain Inc., the Canadian partner of Posit Science Corporation, announced offering BrainHQ to the Canadian Association of Retired Persons (CARP) Members. BrainHQ, a product of Posit Science, was developed by an international team of over 100 scientists under the supervision of Dr. Michael Merzenich, a leading pioneer in brain plasticity research for more than four decades. BrainHQ exercises have been the subject of multiple independent university-based studies resulting in over 70 published articles in peer-reviewed journals demonstrating a broad array of cognitive benefits. These benefits include gains in memory, attention and processing speed, as well as in multiple standard measures of quality of life.

DynamicBrain Inc. Launches BrainHQ Brain Fitness Program for CARP Members in Canada -- OTTAWA, ONATRIO (www.dynamicbrain.ca), November 18, 2014.

 

“We are truly excited about extending the brain health benefits of the BrainHQ program to CARP members! Our clinically-proven brain fitness program has been a trusted partner for the American Association of Retired Persons (AARP) since May 2013. Just like our very positive experience in the U.S., I am confident this Canada-wide initiative will help CARP members with improving their cognitive functions and safe driving skills, while also helping those with specific health conditions such as chemobrain, cognitive impairment due to heart failure and visual impairment to name just a few.” Frieda Fanni, President of DynamicBrain Inc.

A study published in May 2013 by researchers at the University of Iowa pitted Posit Science brain exercises against crosswords. Researchers found participants who did just 10 hours of the exercise, with no further training, had gains of 1.5 to 6.6 years across several standard measures of cognition that persisted even a year later. No gains were seen from doing crosswords.

"It's the 'use it or lose it' phenomenon, with a twist," said the study's lead researcher Dr. Fredric Wolinsky. "We learned that what you are using matters. Here, the exercise designed by neuroscientists delivered significant gains that generalized to daily life, and the crosswords, which a lot of people have placed their faith in, showed no measurable benefits."

The study also showed that participants aged 50-64 had gains just as large as those 65 and older. "This suggests that as with physical exercise, anyone can improve at any age," said Dr. Wolinsky. "And, as with physical exercise, why would you wait until you are old to get into better shape?"

Canadians are discerning and need to be convinced that a solution actually works. “They often ask us for evidence that BrainHQ will create results; and that’s where our large independent studies and peer-reviewed published papers help them sift through the clutter.” said Ms. Fanni. “Not only does BrainHQ have a strong scientific backing, but it also provides a fun and interactive interface that offers 90 second exercises to seamlessly integrate into the busy lives of Canadians.”

Some of the BrainHQ exercises are offered for free in order to allow Canadians to get hands-on experience before gaining full access to the program ($8 per month on annual basis or $14 on monthly basis – the program is offered to CARP members at a discounted rate). For a free trial visit DynamicBrain.ca/carp.

"BrainHQ advances our mission of getting the science out of the lab and into the hands of people around the world,” said renowned neuroscientist, Michael Merzenich, PhD, Co-Founder and Chief Scientific Officer of Posit Science and professor emeritus of the University of California San Francisco. “This is medicine, it changes the brain physically, chemically and functionally!”

 

About DynamicBrain
DynamicBrain is the Canadian partner of Posit Science, providing Canadians with a gateway to access brain training programs that seamlessly blend entertainment, science and technology to improve a person’s quality of life through six key pillars: Attention, Memory, Brain Speed, Navigation, People Skills, and Intelligence (www.dynamicbrain.brainhq.com and www.dynamicbrain-fr.brainhq.com). DynamicBrain is passionate about health and new forms of cognitive training with a clear focus on educating the public on brain training and the vital importance of improving brain fitness as part of a balanced, healthy lifestyle. Backed by the scientific efforts of Posit Science, DynamicBrain has been able to make clinically proven brain fitness programs available to Canadians of all ages. (www.DynamicBrain.ca)

About CARP
CARP is a national, non-partisan, non-profit organization committed to a ‘New Vision of Aging for Canada’ promoting social change that will bring financial security, equitable access to health care and freedom from discrimination. Our mandate is to promote and protect the interests, rights and quality of life for Canadians as we age. (www.CARP.ca)

 

Contact
DynamicBrain Inc.
Frieda Fanni
frieda.fanni@dynamicbrain.ca
613.454.5129